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Home » Kat » Voeding » Dieetvoeding » Advance The proof is in Your Pet

Advance The proof is in Your Pet

Benefits of ADVANCE™ Pet Foods

Combining world-leading research with quality ingredients, we have created an exceptional diet for your dog to ensure a healthy, long and active life.


Suitable for Gestation/Lactation

ADVANCE™ Kitten Growth diet has been designed and is suitable for the most demanding lifestage of a gestating & lactating Queen. We recommend feeding the Queen this diet from gestation onwards, as this makes it easier to wean their kittens when they are ready.


Reduces Litter Box Odour

ADVANCE™ has added Yucca Extract to help reduce litter box odours. More Australian cats are spending time indoors and litter box odour control is relevant for a happy household.

Gastro-Intestinal Health

ADVANCE™ has added Colostrum to help minimise the risk of diarrhoea in young animals during stressful times, such as weaning and re-housing and helps to maintain a healthy gastro-intestinal tract.

Reduces Hairballs

ADVANCE™ includes active ingredients Psyllium Husk and Slippery Elm Bark to effectively reduce the frequency of hairballs and their symptoms. These fibre sources aid in moving ingested hair gently through the intestinal tract.

Controlled Growth

ADVANCE™ Puppy Plus Large Breed diet is specifically designed to achieve the optimum growth rate in large and giant breeds, through restricted calories and controlled calcium/phosphorus ratios.

Gastro-Intestinal Health

ADVANCE™ Puppy Plus Rehydratable has added Colostrum to help minimise the risk of diarrhoea in young animals during stressful times, such as weaning and re-housing and helps to maintain a healthy gastro-intestinal tract.

Optimised Brain Development

ADVANCE™ Puppy Plus Rehydratable diet contains enhanced levels of DHA and Choline for brain development, making it the intelligent food of choice.

Skin and Coat Health

Containing selected oils (omega3 fatty acids) for a healthy skin and coat.

Urinary Tract Health

Feeding studies have substantiated ADVANCE™ reduces the risk of lower urinary tract disease (LUTD), with controlled levels of minerals and high digestibility to promote the production of increased volumes of slightly acidic urine.

Helps Strengthen the Immune System

ADVANCE™ contains a unique blend of vitamin C, vitamin E, taurine, and lycopene. These ingredients have been proven to increase the level of antioxidants in your pet. Antioxidants are essential for the animal's natural defences and to protect its cells.

Heart Health

ADVANCE™ has been formulated with a unique blend of cardiac-protective nutrients including Taurine, Arginine and Vitamin E. This functional cocktail has been shown to improve vascular health and cardiac function.

Dental Care

ADVANCE™ is specifically designed to promote dental health. Kibbles of certain size and shape help reduce tartar accumulation through mechanical abrasion. By feeding these kibbles daily, in conjunction with a regular scale and polish by a veterinarian, tar

Weight Management

ADVANCE™ aids in the maintenance of a healthy body composition through less calories and increased vitamins and minerals. Pet owners are encouraged to exercise their pets by means of walking or through playing games daily. For optimum weight loss use a com


A patented combination of soluble and insoluble fibre that acts as a prebiotic and selectively promotes healthy bacteria (bifidobacteria, lactobacillus) in the gut resulting in fewer, firmer stools.


Joint Health

Stabilised green-lipped mussel powder contains natural sources of glucosamine, chondroitin sulphate and omega3 fatty acids that help maintain joint health.


Suitable for Gestation/Lactation

This diet formulated for the most demanding life stage of a gestating and lactating bitch. A feeding study has indicated feeding ADVANCE™ during reproduction produced larger litter sizes.

Dietary Sensitivity

Limited sources of protein such as turkey and rice in a highly digestible form, are beneficial in the management of dietary sensitivity.

Highly palatable

ADVANCE™ Total Wellbeing for Toy and Small Breed dogs has been formulated using the highest quality ingredients to tempt even the fussiest eaters..

Overfeeding early on in pregnancy can cause your bitch to become fat and may cause problems at whelping. As a general rule, the amount of food you offer your pregnant bitch should be increased by 10-15 per cent per week from the fifth week onwards. If you follow this formula, she will be eating approximately 50 per cent more at the time of whelping than when she was mated.

Your bitch's diet should be complete and balanced, palatable and easily digested. ADVANCE™ Adult Dog Energy, ADVANCE™ Puppy Plus Rehydratable and ADVANCE™ Puppy Plus Growth are designed to meet all these requirements and have an increased energy density as well as being high in quality protein. Because these foods are complete and balanced, all the other essential nutrients will automatically be supplied by feeding to meet her increased energy requirements. The use of vitamin or mineral supplements is unlikely to be beneficial and, in excess, may actually do harm. We recommend you consult your vet if you are considering using supplements.

In late pregnancy the uterus takes up so much space that the bitch's stomach cannot expand as much as normal when she eats. Sometimes bitches with large litters lose their appetite as a result of reduced activity during the last 10 days or so of pregnancy. In these cases, it is sensible to feed several smaller meals per day, rather than one large meal.

Lactation is the biggest test of nutrition for the breeding bitch. She must eat, digest, absorb and use very large amounts of nutrients to produce sufficient milk to support the growth and development of several puppies. She may need to eat up to four times her normal calorie intake at peak lactation (3-4 weeks after whelping). Her requirements for all other nutrients are similarly increased.

ADVANCE™ Puppy Plus Rehydratable, Puppy Growth or Energy are ideal for feeding your lactating bitch since they will supply the energy and high quality protein she needs for milk production. Because of the sheer volume of food that is involved, provide her with four or five small meals per day, or ad libitum. Lactating bitches need a lot of fluid to make milk, so make sure that an ample supply of fresh drinking water is always available.

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